From Science Daily:
The British public is being asked to shoot a 30-second ad about what they perceive life on earth to be as part of Doritos 'You Make It, We Play It' user-generated-content campaign. The winning advert in the competition will be beamed past the earth's atmosphere, beyond our solar system and into the Universe, to anyone 'out there' that may be watching. The winning ad will also be broadcast on terrestrial TV.
On 12th June, the space-bound ad will be broadcast from a 500MHz Ultra High Frequency Radar from the EISCAT Space Centre in Svalbard, which lies in the Arctic Ocean about midway between northern Norway and the North Pole.
The transmission is being directed at a solar system just 42 light years away from Earth with planets that orbit its star '47 Ursae Majoris' (UMa). 47 UMa is located in the Great Bear Constellation (also known as "The Plough") - easily identifiable to even the most amateur stargazer. It is very similar to our Sun and is believed to host a habitable zone that could potentially harbour small terrestrial planets and support life as we know it.
Maybe we can send "My Speech to the Martians" by Jack Handey (audio from Studio 360, text from the New Yorker).
Image from UCSD Bookstore.